Manchester City Football Club and world-leading mobile device manufacturer, TECNO Mobile, have announced the renewal of their global multi-year partnership.
As the Official Global Tablet and Handset Partner of Manchester City Football Club since 2016, TECNO Mobile will continue work with the Club to grow its strategic marketing and advertising campaigns across the globe, including Africa where TECNO Mobile is already recognized as the market’s leading mobile phone brand.
As part of TECNO Mobile’s ‘Expect More’ campaign, the collaboration will deliver engaging fan-led content including a football-themed photography campaign and will continue to be the presenting partner of the ‘Shot of the Game’ series which connects passionate fans with the most memorable moments on a match day.
Established in 2006, TECNO Mobile is a premium smartphone brand from TRANSSION HOLDINGS. It is a major global player with presence in around 60 emerging markets across the world. Upholding the brand essence of “Expect More”, TECNO is committed to giving the masses access to the latest technology at sweet prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities.
TECNO understands the needs of consumers from different markets and provides them with localized innovations across a product portfolio featuring smartphones, tablets, and feature phone, where City’s fan base is also strong and continuing to grow every day.
Speaking at the celebration event, Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said: ‘Manchester City prides itself on partnering with some of the world’s leading organizations, so we are thrilled to be announcing the renewal of our established partnership with TECNO Mobile. During the past three years, we have collaborated on a number of exciting initiatives that has engaged, connected and entertained our global fanbase.”’
Stephen Ha, Vice President of TRANSSION HOLDINGS, Managing Director of TECNO Mobile and TRANSSION India, said: ‘The partnership with Manchester City Football Club, the Premier League champions, will help further boost our brand recognition and name value as a leading mobile device company around the world.’
TECNO’s strategic partner, Manchester City Football Club, is also a force to reckon with. The club has won the Premier League/First Division 6 times and been runners-up 5 times; won the Football League First Division/Second Division 7 times and been runners-up 4 times; won the FA Cup 6 times and been runners-up 5 times; won the Football League Cup 6 times and been runners-up 1 time;won the Community Shield/Charity Shield 5 times and been runners-up 6 times; and won the UEFA Cup Winners’ Cup 1 time.
TECNO has been very successful, especially in the African market where it has had major wins. TECNO Spark 3, which is one of its latest budget smartphones, recently won the Best Smartphone of 2019 at Africa Information Technology & Telecoms Awards(AITTA). Other wins include 2017&2018 Smartphone of the Year and Most Popular Smartphone of the Year by the Nigerian Tech Innovation and Telecoms Awards (NTITA). Last year, the brand was also listed among the top 10 Most Admired Brands in Africa by Brand Africa.
An obvious case of winners partnering with winners, the alliance is expected to help take the TECNO brand to new heights and lead to even better offerings in the Nigerian and African smartphone market. Although Nigerian football has come a long way, this partnership will further deepen the progress made as it will inspire a new generation of Nigerian footballers.
TECNO executives also visited Hong Kong in time for Manchester City’s game against Hong Kong Premier League champions, Kitchee Sports Club at the Hong Kong Stadium. Premier League Champions, Manchester City got an easy 6-1 friendly win against Kitchee.
General Manager of Transsion Holdings, the parent company of TECNO, Chidi Okonkwo, said “We are thrilled at the success of our partnership with Manchester City Football Club. This renewal of our partnership is the start of even greater things to come for the two brands and for Nigerians at large because TECNO is for Nigeria.”
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