Adidas will pay Real Madrid a massive £850million over the next 10 years as details of one of sport’s biggest sponsorship deals was released by Football Leaks.
Although not officially announced, the leak details a one billion euro contract between 2015 and 2024, in which Madrid receive an annual fixed payment of £59m.
On top of that, Real Madrid will earn 22.5 per cent of all sales on club-branded adidas merchandise, which totals around £25m each calendar year.
The Bernabeu club will be motivated by a series of incentives, in which adidas will cough up multi-million pound figures should certain targets be reached.
Each time Cristiano Ronaldo and Co secure a league title, adidas will pay £2.1m, rising to £3m after 2020 in line with expected inflation.
— Real Madrid C.F. (@realmadriden) May 4, 2017
A Champions League triumph will cost adidas £4.2m rising to £5.9m, but the sports giants have also included some money-spinning motivation of their own.
The company have secured the rights to host all of Real Madrid‘s celebration events at the Cibeles fountain, where thousands of fans gather whenever a trophy is won.
The parades are sure to receive plenty of media coverage, and the obligation for adidas to host means their brand is likely to be plastered everywhere for maximum exposure.
Culled from Mail Sport