“I want to be the brand and not just the face.”- Serena Williams

“I want to be the brand and not just the face.”- Serena Williams

Despite injury setbacks and a trophy-less 2019 tennis season, Tennis star Serena Williams is splendid outside the court.

The current world number 10 became the first athlete to ever make Forbes’ list of the richest self-made women in America.


According to Forbes’ profile, Williams is worth an estimated $225 million and much of it comes from her work outside of tennis, with Lucrative endorsements, high-profile fashion and beauty collaborations and a large portfolio of advertising and media work have made her a recognizable face.


In April 2019, Serena Williams launched her own venture capital firm, Serena Ventures and has also invested in different startups with plans to launch a jewelry line and a fashion brand. Serena said “I want to be in the infrastructure. I want to be the brand, instead of just being the face.”


Serena who is married to business mogul, Alexis Ohanian believes her husband is a big influence in her venture into startups “I’ve been really leaning on Alexis (husband), I’d like to call us a more modern business family,” the tennis star said.


Joining Williams on the list are other celebrity stars including Rihanna and Kylie Jenner.

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