New LMC marketing deal good for NPFL, says Makinwa

As part of the measures to reposition the Nigerian Professional Football League (NPFL), the League Management Company (LMC) has entered into a strategic and investment partnership with Redstrike Media Nigeria to create NPFL Media and Marketing Company to commercialize the topflight league.

 

In the new partnership, Redstrike has agreed to acquire the rights from the LMC/NPFL and the clubs for NPFL Marketing.

Makinwa in a chat with Brila.net stated that the deal will attract financial gains and also give the league players that international presence they have been craving, for so long.

”It would be a major breakthrough for Nigeria football because some technocrat have been arguing on that for long that our game should have been on TV, and this is how we can attract the financial gains to the club’s, you can sale your brands directly to Brazil, Germany when they constantly see them every Sunday,they will see how the league will be strong on life if it’s turn tomorrow, I think that will be a major, major breakthrough for our football and very fantastic. “He stated.

Under this Agreement, NPFL Marketing will be streaming live matches every week of the season through its own platform, the NPFL.tv as well as distributing and broadcasting through other media channels. Redstrike will also be launching opportunities for companies and brands to sponsor the NPFL and to support the growth of the professional game in Nigeria.

 

Nigerian Football fans will be able to engage and enjoy NPFL.tv’s innovative and ground-breaking Next Gen 360 ̊ Platform. Redstrike will also be working with each NPFL participating Club to build a dedicated club app to integrate with NPFL.tv and also enhance the revenue base of the clubs.

 

The NPFL is expected to re-start initially without crowds. However, Nigerian Football fans will be able to follow all the action and so much more through NPFL.tv.