Brila Media COO, Debbie Larry-Izamoje, as a panelist at the AfricaNxt 2023, a yearly gathering of new media innovators across Africa, has advised innovators to be much more structural in their operations in order to explore the untapped potentials of the sector.
Speaking on the topic; Sports Media In Africa: Exploring The Continent’s Untapped Opportunities And Potentials, Debbie advised innovators and content creators, who have the new media as their space, to learn from the way the traditional media is structured and has maintained relevance for such a long number of years and will continue to do so, based on the forecast and structures put in place to remain the number one source of not only information but for entertainment and education as well.
“The new media has to do their research on why traditional media is still the source of information and the blueprint of media operations, there has to be a structure.”
“There has to be a succession plan. Even if Sports is going dead in the country, sports being our niche at Brila, we are still going to be in business, because we have a plan and we stuck to it over the years. There has to be a structure for the new media instead of just vibes.”
She also cited how traditional media has been leveraging technology to not only provide information but to connect more with the fans, which, in the grand scheme of things, contributes to the traditional media maintaining relevance as it has done for a long time; seeking and devising more means to know the audience better, retain them, and attract more audience.
“With traditional media, you have to keep it short, what we try to do in traditional media like Brila is that we are communicating with the audience. It has to be more about the fans. We give room for the audience to shine, we are not big-headed like not listening to others.”
“Unlike five years ago in Brila, we are now digital. Our online platform, brila.net is for our global audience, who are fans from all over the world.
“Just as we have the live videos, we leverage technology to connect with our audiences. EPL understood that they had to connect more with the audience in 2020, during the lockdown, so they set up a live cam for the audience to give them a feel of the premium live experience, even when limited.”
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